Pharmaceutical marketing is unique in nature as it is not targeted at the consumer but at healthcare professionals who in turn interact with the patients. As such it is a blend of both scientific insight and marketing acumen which is very difficult to achieve. In addition, the challenge of catering to diverse manufacturers from around the world with their own marketing strategies and perspectives makes our task a very complicated one.
We have overcome this challenge by building our marketing knowledge on a solid scientific foundation and by assigning separate handpicked teams of professional marketers to each manufacturer so that they are imbibed with the manufacturer's unique blend of marketing strategies. After all marketing is our forte and our partners are our greatest asset.